In this day and age, when literally every individual and business have a social media presence, restaurants don’t have a reason to ignore this medium to connect with their clients, that’s why we are going to help you with a social media strategy for your restaurant.
Due to the mass following, social media has the attention of millions and is an apt place for marketers to interact with their prospects. Traditional media is expensive and is facing a decline in audience view; social media, on the other hand, is a relatively cheap marketing medium.
If you are a restaurant owner and still don’t have a social media presence, let this article guide you in setting up your social media strategy for the restaurant.
Why Social Media Strategy is Important for Restaurants ?
Besides being used as a marketing avenue, social media is also an essential medium for two way communication between the food business and the customers. By opening a social medium account, a restaurant business can engage with the clients by posting new developments in the outlets and generating client interest.
A restaurant can interact with patrons by posting high-quality signature dish pictures, sharing recipes, posting exciting videos and reels; in this way, it creates a positive image in the client’s mind about the restaurant.
Facebook, Instagram, Twitter and Youtube are the most famous social media sights where restaurant businesses can open a business account free of cost.After starting a business page, create a logo and brand to give unique brand identification. In the restaurant page’s bio, you can add vital information like the website, hours of operation, location, contact details etc.
6 Ultimate Tips for your Restaurant Social Media Strategy
Below mentioned are some of the tips for promoting restaurant business on social media:
1. Client Interaction
Once the restaurant’s social media page attracts traction, patrons and the general public will interact with the posts by reacting to them or posting comments.
Businesses should monitor these comments, reviews and reply to them as this helps generate a transparent image. Every negative review should be addressed, and positive feedback should be appreciated.
So, Even if you cannot reply to every comment, a negative review should not be missed. Addressing every complaint is vital as complainants should know the restaurant values their feedback and take corrective measures.
2. Uniformity in Branding Strategy
There should be brand consistency across social media mediums, whether images, color schemes or messaging style of a restaurant. A uniformity in marketing pattern gives brand recognition among page followers’.
Brand consistency can be in the form of certain vibrancy in the photography or the casual tone of the message.
3. Reposting Follower Content
Many partons who visit your restaurant may post content on social media regarding the positive experience at the place. This user-generated content about your business is a valuable customer testimonial that validates the restaurant.
The videos, reels, and pictures shared on social media entice others who see such content to visit your restaurant. Reposting user-generated content on the restaurant business page shows the positive interaction your business has with your followers.
4. Backstage Stories
The kitchen of a restaurant has been off-limits for outsiders. However, the restaurant kitchen has always generated interest in many patrons.
Many TV shows of chefs cooking signature dishes have generated good ratings. The restaurant can use its kitchen reels, videos and pictures as promotional material on Social media. The entire video of cooking a dish can be recorded and uploaded on Youtube.
An aesthetically cooked dish can generate interest in your restaurant and encourage people to visit your restaurant.
5. Online Polls
Marketing is not always dishing off information and promotional materials to your followers; asking for feedback and extracting responses is also an exciting way of engaging with your clients.
Social media platforms like Facebook, Instagram and Twitter have options like asking questions and online polls to engage the guest in a fun way. In this way, social media followers can interact with the post rather than just scrolling through the information.
Certain events like a celebrity wedding, some random memes become viral on social media for various reasons. If you have some unique perspective on such trending topics, you can use the hashtags to promote your posts.
This kind of strategy is called newsjacking and is used by marketers to make their posts famous by piggybacking on popular trending topics.
Conclusion: Customer loyalty is fast becoming a rare trait in this day and age. Social media has provided businesses with a direct line of communication to be in touch with their clients daily. If you haven’t been using social media, use the above tips and tricks to start your strategy today! We wish you good luck!