After a long day at work, when you have exhausted every bit of your energy, all you need is a feast of a dinner, right? You have got your belongings, and off you go to have your favorite cheesiest pizza at your go-to outlet. Your order arrives and the first bite you have of your beloved pizza and boom! The taste is completely opposite of what you expected it to be! To avoid such situations with our customers, standardization in the food business is the real need!
Standardization in the food business is a process that would be a simple term to explain, but a complicated process to execute. For every successful start-up to get on to the next level, standardization is the key. Right from the idea to start a food business to the procurement of the raw materials to the billing desk and till the final service, a standardized process helps you to be efficient and smooth that helps build brand loyalty and brand recall. We have brought you the 5 most essential keys to have a successful venture:
Procurement of Raw Materials in Food Business
The first and foremost thing that every food business owner should look out for is to maintain a standardized same taste. One of the things that McDonald’s has got on point is that the potatoes they require for the fries are procured from the same place and are even grown under similar conditions only! That is why standardization in the procurement of raw materials is important. The whole supply chain helps to get your customer to revisit your outlet.
Consistent Food Dining and Experience
Food Dining is one thing where the customers don’t want to compromise. Right from the valet parking up to the saunf(variyali) serving, they want their time in there a pleasurable experience. Working air conditioners & sound environment are some of the must-haves in the food business.
Food Quality and Servings
It doesn’t make sense if you cut loose on quality just to be cost-efficient. It might help your pockets at one instance but will make you lose out on your customers for the future. With the competition seen in Food Business, it is important to set quality benchmarks, serve healthy food and to have consistency in the serving size. Customer retention, in the long run, will help you be cost-efficient and cost-effective as well.
Vendor and Product Selection
Vendor and product identification and selection process help you in smoothening the flow of operations. It also helps in building trust with the vendors and build cordial business relations. Streamlining the whole supply chain cycle helps you in having a faster cash turnover ratio.
Hygiene Levels and Staff Training
One of the takeaways of the COVID situation was people understanding the need to remain healthy. Setting up hygienic conditions and high safety standards has been the need of the hour. Also, there must be staff training sessions conducted to make the experience of the customers a true delight. It is also recommended that you get an FSSAI license for your outlet as it is a mark of safe and healthy food.
The Cons of not Standardizing in the Food Business
- Miss out on stock
Lack of standardization causes a lack of communication within the outlet. The person receiving the order wouldn’t know the stock inventory, the purchase manager wouldn’t have any idea of which product receives more demand and which product needs to be stopped. It may even lead to the blame game where the blame is just passed on to one another as there is no standard procedure to be followed.
Not keeping tabs upon them every minute thing in the business that’s on a large scale often leads to pilferage. No one can be even held responsible as there is no standardization or usage of technology like IMS.
- Irregular Inventory Levels
As there’s no system regulating the inventory, there is no accountability of the products that are in use, out of stock, or overstocked. This creates irregular voluntary levels that affect the cash flow and efficiency.
Standardization is the key to scale up your Food Business. While you might think that standardization would require a lot of time, technology is just the catalyst you need. With the help of software like IMS and POS, you can boost your efficiency and in turn your sales. Also, to look upon the cost side of it, you don’t start an F&B business to earn from day one, but in the run, you would reap the benefits of it. Starbucks, McDonald’s, Chai Point, all have witnessed the magic of standardization, are you the next?