Safety and hygiene have taken precedence in customers’ minds in the pandemic years. Food establishments have suffered due to a lack of public confidence in the safety precautions they have taken. There is still fear and hesitance in the patrons’ minds about dining out. As the severity of the pandemic wanes, crowds have been coming back to the restaurants in small numbers. F&B business should not leave any stone unturned to make the guest feel safe and create a welcoming environment. In this article we will speak about QR code menu for restaurants and its importance to the food business.
Contactless service or at least service with minimum human contact will be a trend in the near future. Adaptation of digital technology can help the food and business industry minimize human intervention in the order process. Technology like the point of sales, inventory management, and online payment modes have already been adopted by the food industry long before the advent of the pandemic. The current pandemic has only led to adopting these processes with much haste.
One such technology adopted by restaurants with much enthusiasm is QR code technology. QR codes have proven their utility for eateries in many ways, like declaring the health status of the patrons, accessing the menu digitally, or even making payments online. Interestingly, the QR code has found widespread acceptance in traditional eateries and not just high-end bars and fine dining.
As QR codes are already being used in the Food and Beverage industry widely, let’s discuss using this digital technology to create a digital menu and how it can revolutionize the food business.
How does the QR code menu for restaurants work?
A restaurant, bar, or for that matter, any food business can create a seamless experience for the customer by using the QR code as a link to their digital menu. For instance, the guest can scan the menu QR code from their mobile phones and then be directed to the restaurant’s digital menu. The guest can then book menu items using the digital menu and even pay after ordering the food.
Physical menus are the most circulated document in the restaurant, which can become a source of virus spread. A QR code can make ordering food contentless and hence much safer.
Numerous benefits of using a QR code menu for Restaurants ?
Besides seamless and contactless delivery, a QR code-powered menu has numerous other benefits. With all probability, that will be the reason the technology will remain relevant even after the pandemic.
Restaurants change menus frequently, and with every change, they need to print a new menu which costs money. Digital menus are cost-effective as changes can be made without much hassle. Making changes in the menu and bringing additional features is less cumbersome and cost-effective.
The need to circulate the menu among the patron’s declines with a digital menu brings restaurants one step closer to contactless serving. All the food outlet has to do is place the QR code in the tables and essential locations of the restaurants where the guests can scan the code and the menu access.
Reducing staff contact:-
Interaction between the dining staff and customers can be reduced with the help of the QR code empowered menu. The staff doesn’t have to hand over the menu to the guest or take orders from them, thus reducing the interaction. However, the food has to be served to the guest, which can be solved by implementing a collection point system.
Increase order Value:-
Upselling things becomes an awkward task for the dining staff, and the client can feel unnecessarily pressured to make additional purchases. With a digital menu, the client can scroll through the digital menu on their mobile and then order or reorder as per their convenience. A QR code-enabled menu can increase the order value by around 30%.
A digital menu reduces the need to print the menu on paper; customer feedback, payment, and other transactions can be made paperless through a QR code-enabled menu. A restaurant’s need to use paper gets drastically reduced with a digital menu, making the process much more sustainable and environmentally friendly.
Creation of a Flexible menu:-
Sometimes restaurants run out of ingredients, and it becomes a little annoying to say that the dish ordered is not available. With a digital menu, dishes can be removed without much challenge. User experience is given utmost importance in a digital menu; most popular items of the restaurant can be made to stand out to increase order value.
The digitization process has made business seamless, which applies to the food industry. The customer gets a much better user experience when dealing with an interactive QR code-enabled menu. The guest can access the menu even if they are waiting for the table to get cleared and decide earlier. A digital menu even reduces the miscommunication between the serving staff and the clients as the guest can book directly. The dining staff can concentrate more on the hospitality part than the administrative one. Restaurants and fine dining that serve foreign national tourists can also keep foreign language options on the digital menu.